Pandora Isn’t An Appropriate Name For This Box
Feb 24th, 2009 by epth
What am I talking about? Well, add a “.com” to pandora, and what do you get? A music service for the 21st century! That is, if it were actually tailored to consumers of 21st century music instead of “content providers,” which is fast becoming a synonym for “money-grubbers.” What is it about providing “content” that makes one want to tick off one’s customers these days? I don’t know, but I do know this: Pandora is the answer to a question nobody asked.
In theory, it seems like a brilliant idea. Go to pandora.com, type the name of a band you like, and they will create a playlist (or, in Pandora lingo, “station”) for you based upon sound-alike bands. Then, you can further refine the playlist by adding bands you like and giving the thumbs-down to any suggested songs you don’t want to hear. It’s like having a radio station that plays songs especially for you! Add in the ability to make more than one playlist, and you’ve got yourself a potential killer app. Kind of like how Shawn Bradley was, at 7-6, a potentially dominant basketball player. We all know how that story ended, don’t we?
As great as the idea behind pandora.com is, the poor execution nearly cancels it out. Here are the oh-so-intentional missteps these people made:
1) You can start a station, but you have to register for the site if you want to play more than a couple songs. Registration for sites like this is pretty much par for the course these days, but that doesn’t prevent me from hating it. They then use your registration information to target ads at your face as long as pandora.com is open. This keeps it free! Yay! (A quick thank-you to Firefox and Adblock Plus for defeating this problem for me, thus helping pandora.com despite themselves. The ads they show are the flashy and potentially spyware-ridden kind, and I wouldn’t be able to hack pandora.com if I had to fight through them)
2) You can vote each song “thumbs-up” or “thumbs down.” Giving it a thumbs-down vote will kick it off the station and alter the station in ways that you might not want. They also let you “skip” a song, but only up to 6 times an hour. So, if you’ve listened to a song for 3 minutes and have gotten tired of it, you have to wait it out until the end if you’ve used all your skips for the hour. This is incredibly lame. Why do they have this stupid rule? Because their “content licenses” make them. I’ve said it before, and I’ll say it again — copyright simply doesn’t work in the digital age. I can’t understand why a “content provider” would require a personalized radio station to play whole songs. What benefit is that to them? The whole point of pandora.com is the illusion that you have created a radio station just for you. When you can’t skip songs, the illusion goes right out the window. That, and you can’t even turn it to a different station, because when you come back, no longer how long you leave, the end of that song is still waiting for you when you get back. How did the next generation of radio end up worse than the last generation?
3) Oh, and perversely, you can’t rewind or fast forward, either. It’s like they’ve anticipated everything I could possibly want, and then denied it to me.
4) They generally take one song per album of the artist you want, and play those to death. If you don’t refine the station, you could hear the same 20 songs over and over, just like on the Top 40 radio you were using the internet to avoid. The good part is you can make 100 stations, and add variety that way. But still, it’s just one song per album, and often just a couple of songs per artist. For example: my favorite artist Starflyer 59 has 6 songs on there, and none from my favorite albums. Sure, I could pop in those CDs, but that doesn’t help pandora.com, does it?
I think that’s enough ripping for now. The sad part is that it’s a genius idea, good enough to be useful even with all the above caveats. Somebody will come up with a real version of pandora.com some day, but until they do, we’re stuck with this ad-supported content that’s been licensed within an inch of its life.
(insert obligatory closing line about closing the mythical box here)


